Every month, Bubble co-founder Emmanuel Straschnov goes live to answer whatever the community wants to ask — product questions, roadmap previews, founder advice, and everything in between. In May, Emmanuel opened with something he's clearly energized about: Bubble is shipping faster than it ever has, and a lot is coming soon.
Here's what he covered.
A lot is shipping on June 3
Over the past two to three months, Emmanuel and co-founder Josh have been pushing hard to leverage AI internally — using agents to work on features, bug fixes, and infrastructure — and the results are starting to show.
On June 3, the two founders will go live to demo and ship a number of features the team has been building. Emmanuel was careful not to preview the specific lineup — the team is still deciding which projects will make the deadline — but noted it will be a higher volume of simultaneous releases than Bubble typically ships in a single day.
The event is at noon New York time (9 AM San Francisco, 6 PM Paris). RSVP here.
The mobile plugin editor arrives very soon
One of the most anticipated updates Emmanuel confirmed: The mobile plugin editor is landing around the middle of the following week. "I know this has been a wait," he said. "This is something very important for us because that's what will enable everyone to make sure our mobile editor has all the features we need and you need."
The plugin editor opening up to the community is meaningful for a lot of reasons. Things like swipe gestures, animations, and platform-specific UI patterns will largely be addressed through community-built plugins rather than built natively by the Bubble team. "Once people can build native plugins, there are many opportunities for people to actually build exactly the animation they want with a plugin." Questions about iPhone liquid glass effects and other native interaction patterns fall into the same category.
For anyone getting into plugin development, Emmanuel had a practical suggestion: "[I] strongly recommend you use a coding agent like Claude or Codex to help you build your plugins faster."
The AI Agent is rolling out to existing apps — including mobile
Agent availability in existing web applications was a recurring question throughout the session. Emmanuel confirmed the rollout is in a matter of weeks. The goal is to have a significant portion of apps with access by early July, though he stopped short of guaranteeing full coverage by that date.
Until now, the Agent was only accessible in apps created through Bubble's AI generation flow. Bringing it to older, existing projects has been an ongoing priority, and the next six weeks should see major progress there.
On mobile, agent support is also in the works with mid-July as a rough target. Emmanuel explained that mobile has trailed web slightly on AI features not because it's deprioritized, but because Bubble builds true native apps rather than web-wrapped experiences, which means a genuinely different codebase. Introducing the Agent into a product that's still maturing takes care.
"Bubble really got out of beta for mobile about a year ago," he noted. "It takes a little bit of time for the product to mature and be as stable as the web, but we're getting there."
Bubble's take on vibe coding
Asked directly what Bubble is doing to keep developers on the platform in the face of growing interest in vibe coding tools, Emmanuel gave a consistent answer: visual programming combined with AI is the right long-term approach, especially for anyone who can't read code.
"Vibe coding is fantastic if you know how to read code," he said. "If you don't know how to read code, then it's going to be challenging and you're going to be out of luck." The combination of Bubble's visual language with AI-assisted building, in his view, is the best of both worlds.
He was candid about the extra work that creates for the team. Getting AI to work well with Bubble's visual layer requires more effort than generating code, since the models have been trained on publicly available code. "We have some work to do, but we're getting closer." Once the platform is there, he's confident the case for Bubble will be clear — vibe coding still requires you to read and maintain code that was generated for you, while Bubble removes that entirely.
What's happening with the workflow engine
A question about workflow branching got a measured response. The team is doing foundational work on the workflow engine before adding branching, but Emmanuel wasn't ready to share a timeline. "We haven't made many changes to our workflow engine for quite some time, and we want to do that before adding branching." The work includes improving reliability and handling race conditions more consistently.
The data tab is getting attention
Several questions surfaced frustrations around Bubble's data tab, particularly around viewing large tables and scrolling through records. Emmanuel acknowledged it directly: "[It’s] not the tab that has been worked on the most recently in our editor. And I think this has gone a little bit too long."
The team is actively looking at improvements here, and Emmanuel pointed to the broader shift in how Bubble is using AI internally as a reason to be optimistic. Tasks that previously took months should start taking days. "You're going to start noticing it. Our goal right now is to ship things much, much faster than we've done in the past."
The new property editor and performance feedback
Reports of slowness in the new property editor came up. If slowness in a new product area is getting in the way of users, the team treats it as a bug, he shared. Emmanuel encouraged anyone experiencing specific slowdowns to report them with enough detail to reproduce — the more reproducible, the faster it gets fixed.
He also noted that some initial sluggishness is normal when a new feature ships, as code needs to be used heavily before the team can fully optimize it. Early reports are valuable for exactly that reason.
Local currency support and global accessibility
Emmanuel shared that Bubble is working on allowing users in certain countries to pay in their local currency. The change won't affect pricing itself, but could meaningfully reduce bank conversion fees. He gave Brazil as a specific example where this would matter.
He also reiterated Bubble's commitment to global accessibility, noting that India has been an active Bubble market since 2014 and that markets in Southeast Asia and Africa are growing. For builders with specific data residency needs, particularly in Europe, he encouraged reaching out to the team directly before making drastic decisions. "We're trying to see whether we can find some creative solutions here."
Bubble's partnership with Anthropic
Asked whether Bubble has an official partnership with Anthropic or is simply using their models, Emmanuel confirmed it's both. When Anthropic releases a new model, Bubble gets early access for testing — a chance to provide feedback and make sure changes in new models work well with the Agent.
He also noted that Bubble isn't locked into any single provider. The team uses Anthropic's models, OpenAI's models, and fine-tuned models of their own, choosing whichever performs best for a given task. "We pick the best models to make sure the Agent works the best for our users."
What skill should Bubble Developers build outside the platform?
Emmanuel's answer didn't name a specific tool or technology. His recommendation was more fundamental: Learn how to express clearly what you're trying to achieve, whether you're talking to an Agent or just working through a problem on your own.
His observation is that if you're not clear about what you want, you'll get mediocre results from AI regardless of the platform. If you have a clear mental picture of what your application does and how users should experience it, AI becomes dramatically more useful. "Getting to that clarity, I think, is a very important skill that will enable you to stay relevant long term, no matter how much the models change."
What Emmanuel is learning from the podcast
Emmanuel took a moment to talk about The New Build podcast, which has featured founders including the former co-founder of Behance and Adobe CPO, the CEO of Notion, and the founder of Allbirds. The interviews aren't about Bubble — they're about company building.
A new episode is coming out on May 26 featuring Eric Ries, who coined the concept of the Lean Startup and the MVP. The conversation focused on how organizations can collectively go wrong, particularly on ethical questions at scale, and how to think about governance before problems emerge. Ries's new book, Incorruptible, comes out the same day.
"I personally learned a lot," Emmanuel said. "I hope you will too."
Advice for startups right now
Emmanuel closed with a question about what mistakes startups most commonly make. His answer was split by stage.
For VC-backed founders: Be thoughtful about burn rate. "Right now, there is definitely a lot of money in the market willing to invest in tech. At some point, the music is going to end." Spend to grow, but spend wisely.
For bootstrapped founders: Get your product in front of real users as soon as possible. The common mistake is being too focused on refining the product before getting actual user feedback. Feedback from friends doesn't count — the real signal is whether people will use it and pay for it. "The only way you know that is by actually asking people, launching it and asking people to pay you, even if it's a very symbolic amount."
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